Services · Dubai & UAE
Ads managed against cost per lead, not clicks
Paid media is the fastest way to fill a pipeline, and the fastest way to waste money. We set up tracking first, launch focused campaigns, and scale only what produces qualified enquiries at a cost you can afford.
In short
Performance advertising means running paid campaigns on platforms such as Google, Meta, LinkedIn and TikTok and managing them against business results like cost per qualified lead and revenue, rather than clicks or impressions. SEODXB sets up reliable tracking for forms, calls and WhatsApp before spending, then tests, optimises and scales campaigns for UAE businesses based on real enquiry data.
Is this for you?
- Your ad platforms report conversions, but your sales team disagrees.
- You are not sure how many enquiries come from WhatsApp or calls.
- Costs per lead keep rising and nobody can explain why.
- You need enquiries this quarter while SEO builds.
What is included
What you get
Tracking and analytics setup
Google Analytics 4 key events, ad platform conversions and call and WhatsApp tracking, tested before launch.
Google Ads
Search, Performance Max, Shopping and YouTube campaigns built around high-intent searches.
Meta, LinkedIn and TikTok
Audience strategy, creative testing and lead campaigns for the platforms your buyers use.
Landing pages
Focused pages that continue the conversation the ad started and make enquiring easy.
Creative testing
Structured tests of messages, formats and offers so budget moves to what works.
Weekly optimisation and monthly reviews
Bids, budgets, keywords and audiences managed weekly, with a monthly review of cost per qualified lead.
How we work
Our process
- 01
Tracking first
We confirm every enquiry type is measured correctly before spending.
- 02
Focused launch
A small number of well-structured campaigns aimed at the highest-intent audiences.
- 03
Learn
Weekly analysis of search terms, audiences and creative against real lead quality.
- 04
Scale
Budget moves to proven campaigns and new tests are added steadily.
Your first 90 days
- Weeks 1 to 2
- Account audit, tracking setup and testing, campaign and landing page build.
- Weeks 3 to 6
- Launch, daily monitoring and weekly optimisation, with lead quality feedback from your team.
- Weeks 7 to 12
- Scale what works, pause what does not, and agree targets for the next quarter.
Industries we often do this for
Free guides
Learn more
Track Every WhatsApp, Call and Form Lead Before You Spend on Ads
How UAE businesses can measure enquiries from WhatsApp, phone calls and web forms, so ad budgets go to the campaigns that actually bring customers.
· 4 min read
SEO vs Google Ads in Dubai: Which Should You Start With?
Google Ads brings enquiries in weeks; SEO takes months but compounds. How to choose where a Dubai business should start, and why most end up running both.
· 4 min read
How Much Should a UAE Business Spend on Marketing? A Way to Decide
Instead of a percentage rule, work backwards from your revenue goal, close rate and customer value to find a marketing budget you can defend.
· 4 min read
Frequently asked questions
How much should we spend on Google Ads in Dubai?
It depends on your sector's click costs, your close rate and how many leads you need. We recommend working backwards from your revenue target and starting with a test budget before scaling.
Who owns the ad accounts?
You do. Accounts are set up in your company's name with SEODXB as a user, and ad spend is billed by the platforms directly to you.
How soon do ads produce enquiries?
Campaigns can produce enquiries within days of launch. It usually takes several weeks of data to optimise cost per qualified lead.
Do you run ads for regulated sectors like healthcare and real estate?
Yes, within the rules. That includes health authority approvals for medical ads and Trakheesi permits for property ads in Dubai.
Do you track WhatsApp and phone leads?
Yes. WhatsApp clicks, calls and forms are all tracked, and we recommend recording lead outcomes so campaigns are judged on real business results.
Free review
Get a free review
Tell us about your business and goals. We will look at where you stand today and reply within one working day with what we would do first.