Services · Dubai & UAE
Marketing strategy that tells you where to spend, and where not to
Before you spend on ads, SEO or content, you need to know who you are selling to, why they should choose you and which channels can realistically pay back. That is what a marketing strategy is for.
In short
A marketing strategy defines who your ideal customers are, how you are positioned against competitors, which channels will reach those customers at a cost you can afford, how much to spend and how success will be measured. SEODXB builds strategies for UAE businesses around revenue targets rather than activity, then helps execute them across search, ads, websites and content.
Is this for you?
- You spend on marketing every month but cannot say which channel brings customers.
- You are launching, entering the UAE or adding a new service.
- Several suppliers run separate channels and nobody owns the overall plan.
- Growth has stalled and more of the same is not working.
What is included
What you get
Market and competitor review
Who else your customers consider, how they position themselves, where they are strong and where the gaps are.
Ideal customer profile
The customers most worth winning, what triggers them to buy, what they worry about and where they look for answers.
Positioning and messaging
A clear statement of why you are the better choice, and the core messages every channel should repeat.
Channel plan and budget
Which channels to use first, how much to spend on each, and what results would justify scaling.
KPI framework and tracking plan
The handful of numbers that matter, such as cost per qualified lead and pipeline value, and how to measure them.
90-day action plan
Priorities, owners and dates for the first quarter, so the strategy turns into work immediately.
How we work
Our process
- 01
Discovery
Interviews with you and your sales team, a review of your numbers, website, tracking and current marketing.
- 02
Research
Competitor, search demand and customer research for your market in the UAE and any target regions.
- 03
Strategy workshop
We present findings and options and agree the direction together.
- 04
Plan and handover
A written strategy and 90-day plan, with the option for SEODXB to run the execution.
Your first 90 days
- Weeks 1 to 2
- Discovery, data review and tracking audit.
- Weeks 3 to 4
- Research, strategy workshop and agreed plan.
- Months 2 to 3
- Priority actions launched and first monthly review against the agreed KPIs.
Industries we often do this for
Free guides
Learn more
How Much Should a UAE Business Spend on Marketing? A Way to Decide
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SEO vs Google Ads in Dubai: Which Should You Start With?
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Frequently asked questions
What does a marketing strategy include?
A market and competitor review, ideal customer profile, positioning and messaging, a channel plan with budget, a KPI framework and a 90-day action plan.
How long does it take to build a marketing strategy?
Most strategies take three to four weeks from discovery to a written plan, depending on how much data and research is involved.
Do you also execute the strategy?
Yes. Many clients ask SEODXB to run the plan across SEO, ads, websites and content, but you can also use the strategy with your own team or other suppliers.
Is a strategy worth it for a small business?
Often more so, because small budgets cannot afford to be spread across channels that do not work. A focused plan usually saves more than it costs.
Can you build a strategy for entering the UAE market?
Yes. We help international companies understand UAE buyers, competitors, channels and budgets before launch, and can then run the go-to-market campaigns.
Free review
Get a free review
Tell us about your business and goals. We will look at where you stand today and reply within one working day with what we would do first.