Rank at Position Zero. Be the Answer.
Search is shifting from a list of links to a single answer. AEO ensures your brand is that answer - displayed in featured snippets, PAA boxes, and voice results before any competitor.
Our AEO Services
Every tactic designed to put your content at the top of the answer layer.
Become the Answer Your Customers Find
Start with a free AEO opportunity analysis - we'll identify every snippet and PAA box within your reach.
What this service includes
Featured Snippet Optimisation
We structure content to win Position Zero - the answer box that appears above all paid and organic results.
People Also Ask (PAA)
Targeting the question clusters that expand search results and give your brand multiple ranking opportunities per query.
Voice Search Optimisation
Natural language phrasing, FAQ schema, and direct-answer formatting optimised for Alexa, Siri, and Google Assistant.
FAQ & How-To Schema
Structured data that tells answer engines exactly where your answers are - increasing the chance of being read aloud or displayed.
SERP Feature Tracking
We monitor which SERP features (snippets, PAA, knowledge panels) you hold and identify new ones within reach.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, and Trustworthiness signals that tell Google your content deserves to be surfaced first.
Identify snippet-eligible queries
We use rank tracking and SERP analysis to find queries where a featured snippet exists and you rank in the top 20.
Analyse the winning format
Each snippet type (paragraph, list, table) has a distinct format. We reverse-engineer what Google is currently showing.
Rewrite & restructure content
Target content is rewritten to match the ideal snippet format - concise, direct, and semantically aligned with the query.
Add FAQ & structured data
Schema markup and FAQ sections increase machine-readability, making it easier for Google to extract your answer.
Track & iterate
Weekly snippet monitoring. When we win one, we target the next. When a competitor takes one, we recapture it.
Frequently asked questions
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the practice of optimising web content to appear as a direct answer in search results - specifically in featured snippets, People Also Ask boxes, knowledge panels, and voice search responses. Unlike traditional SEO which focuses on 10 blue links, AEO targets 'Position Zero': the answer placed above organic results that users see first.
How is AEO different from traditional SEO?
Traditional SEO aims to rank a page in the top 10 results. AEO specifically targets the answer box that appears above position 1. Where SEO targets keywords, AEO targets questions and direct answers. Both are complementary - a strong on-page SEO foundation makes AEO more achievable.
What types of content win featured snippets?
Featured snippets typically show: paragraph answers (definitions, explanations), numbered lists (steps, processes), bulleted lists (features, options), and tables (comparisons, data). The content must directly and concisely answer a query. We identify which format each target question requires and write accordingly.
Does AEO work for voice search?
Yes. Approximately 40% of voice search results come from featured snippets. By winning Position Zero, your content is highly likely to be the answer read aloud by Google Assistant, Siri, Alexa, and similar assistants. AEO and voice search optimisation are closely related.
How do you measure AEO success?
We track: featured snippet ownership for target queries, PAA box appearances, click-through rates from rich results, and voice search citation tracking. Monthly reports show exactly which SERP features your brand owns and the traffic driven from each.
How long does it take to win a featured snippet?
Typically 4–12 weeks after optimisation for pages already ranking on page 1. Queries where you rank on page 2 or 3 may take longer - you need to enter the top 10 before competing for Position Zero. We prioritise queries where you're closest to capturing the snippet first.